Hook Line and Cups Sunken.

by The Window Shopper

I have to admit I have never fully appreciated (nor truly followed) Diane von Furstenberg’s aesthetic And to be honest, I probably wouldn’t have, were it not for her meatpacking shop’s “Sick City Windows” worthy windows (or an invite to her runway show). But since the cones of cups in her holiday display caught my attention before the catwalk had a chance to, I thought why not give the brand a more careful perusal (<—-this my friends, is visual merchandising success at its finest)!

I am happy to share that my inquest into the collection did not lead me astray, rather it sparked what is sure to be a lasting love affair with the quirk-licious label.

Let me just say that I know how deplorable it is to admit that the only mental association etched into the fashion catacombs of my mind for Diane von Furstenberg (until now) was her iconic wrap dress. But I couldn’t help it, the retail world just wouldn’t let me forget! And on the one hand, just like actors who would rather be type cast rather than not cast, perhaps it is better that DVF’s wrap be a household name and continue to flood them nationwide, rather than not.

But, on the other hand by doing so, the over popularized best selling working girl staple has in the minds of many become the beacon of her legacy, and the monolith exposition of her design, when in reality the wrap has commercialized and overshadowed the true intricacy and radiance of Furstenberg’s craft.

The 2012 resort collection is print-tastic!
It is proportionally above par, complex, and seemingly devoid of the label’s
wrapped bread and butter.

Now if only Kourtney & Khloe could be so lucky…