Sick City Windows

Capturing New York's sick windows & city happenings

Category: Bergdorf Goodman

The Herds The Word

“Two things Florida can teach the other 49 states: how to make a good margarita and how to deal with a hurricane.” Tom Feeney

Well well well another of Mother Nature’s minions is headed our way. Mine especially– being in Jersey and all. Or so they keep telling me. And by they I mean my parents and a concerned acquaintance via Facebook chat. Sure I’m just as scared of dying on the 7th floor of a high rise on a cliff in a natural disaster as the next, but I’m also the first looking forward to a 57th street blackout. Bergdorf. Chanel. Louis. YSL. Bring it Irene Sandy. jk be safe.

King and Queens and Bishops too.

“This job is part architect and part cake designer.” David Hoey

Happy 111th birthday BG!!! You are one old bitch. But it’s totally okay because you’ve been making old bitches look chic for over a century; and trust, you don’t look a day over 27, 21…
Let’s look back–


1914: Edwin Goodman is the first couturier to herald ready-to-wear– revolutionizing the fashion industry.

  1928: BG moves uptown to the Cornelius Vanderbilt mansion.

 1936 Advertisement

 1942: Window Shopping. The chapeaus– obsesh.

1951: Wardrobing for the Metropolitan Opera gala.

 1959: Roy Halston Frowick is named BG’s head milliner.

 1969: The shoe salon opens.

 Vintage Dior sketch

 1981: BG presents the Fendi fur collection on the fountain in the Grand Army Plaza

 2010: David Hoey and Linda Fargo, the brain children

 2012: BG today

Bergdorf Goodman, 754 Fifth Ave, 800.558.1855
Images courtesy of Nymag, Bergdorf Goodman timeline and Racked NY

I’m Not Like a Bird, but I Will Totally Fly Away on Your Private Jet

Birds are just one of the many creatures that freak me out, you know, like babies, blondes, old people, nearly all of the ocean, etc. Yesterday I actually had to give a pidgeon the right of way and it really doesn’t even surprise me anymore because all of my life birds have sensed my hatred and have sought to enact revenge. In Florida they were always diving at my car, I’ve been pooped on more than one human should ever be defecated on in their life (unless you’re into that sort of thing), and honestly just the mere fact that they fly and have thus one upped humans with their perfect vantage point has never sat well with me. Even writing this post I’m having serious anxiety, but maybe it will give me really swanky bird karma and stop the perpetual war between us. The totally crazy part is that my last name, Wachtel, means anything from quail, to old hen, to silly goose in German. It’s like I’m being shunned by a community I was kind of born into, or maybe I’m doing the shunning. I don’t know. This must be how Michael felt about being black. And middle aged.

Despite featuring my arch nemeses, and this really weird moment in visual merchandising, these windows are pretty rad…

Um, I’m sorry but what the fuck do YOU mean what do birds need?

Bergdorf Goodman, 754 Fifth Ave, 800.558.1855

Let There Be Windows.

Bergdorf’s windows are off the chain right now. as per usual. Some say terrarium, others scream travel, one says Alice & Olivia holiday windows, the other– poodles under a dentist light? It’s a little schizo to the un-bath salted eye but I see a total call to action: Whiten your teeth, buy all of the cold blooded creatures you can (and turbans) and hit the road to the city of lights! O.M.G. Excuse me for a moment I need to make a call: “Hi, Sambuca? I have to cancel our 4pm. What? No. The entrails can wait. What? No. Bye.” Sometimes, direction calls, did you hear it ring?

Bergdorf Goodman, 754 Fifth Ave, 800.558.1855

5 for 5,000

In honor of Sick City Window’s major milestone of reaching over 5,000 all time views (1,250 monthly unique visitors) I am counting down the top five windows in SCW history!

Thank you to everyone has looked, commented and followed my blog, without you this milestone might never have happened! Choosing just 5 was no easy feat, I think all of the windows featured on SCW are the sickkest, but nevertheless here goes…

5. Kleinfeld

A Gentile in the Midst of a very Jewish neighborhood- One small stride for non Christmas celebrating peoples everywhere.

4. Fendi

Artsy Barbies & Ken- an artistic display which incited a discourse in the function of fashion.

3. Miu Miu

11/6/11Mwa Mwa- thought provoking and mesmeric, a look deeper at all of the parts that make up the whole of one’s beauty!

2. Bergdorf Goodman

You Ain’t Nothin’ but a Chicken Head?- one of the many disco balls to grace SCW, but the only one to include with it a chicken head!

1. Barneys

The Windows are Here The Windows are Here- the Lady Gaga inspired budoir made entirely of hair, showcasing her place as Barneys mane girl!

So what do you think- were these the top 5 on your list???

Hey Mr. DJ. Who me? No, the Other One, I Mean the Other One of Hundreds of Thousands…

Bergdorfs is totally channeling South Beach this month- first a Lik look alike and now this musically inclined display at the mens’ store just in time for MMW! Sadly this year I will not be attending and I’ll actually be working every day this week so keep me in your rager spirits Ultra’ns~ these sick windows are about as close as I’ll be…

I’ll save my schpiel about how house music has completely blown up and cut right to the chase about how I feel it isn’t going anywhere anytime soon. Music and the instruments to create it are entirely symptomatic of a people at their given time in history and in case you’ve been under a drum for the past decade or so we’ve rapidly become a tech savvy society (to put it lightly), so it makes sense that our music speaks the language of well, us.

Neanderthals didn’t have the time to produce the lyre any more than the Greeks had the skill set to create electronic music! Neither culture’s lifestyle or knowledge base afforded them the ability to do so. Ours on the other hand has people creating something from nothing- just look at the internet… But that is another story for another time, rock on, I mean push buttons on DJ’s~ it’s what our society has become ever so proficient in anyway.

Bergdorf Goodman, 754 Fifth Ave, 800.558.1855

Lovin’ Lik

These two sickkk Bergdorf windows remind me of one of my favorite landscape photographers, Peter Lik, who is truly unrivaled in his ability to capture the essence of the natural beauty all around us. The Aussie-born self taught artist owns thirteen galleries internationally, and when I visit the one in South Beach I can spend forever just staring at his photos imagining myself in them…

It’s hard to pick a favorite when they are all so breathtaking but here are a few:

Ethereal Glow, Page- Arizona

Red Dawn, Northern Territory

Angel’s Heart, Antelope Canyon- Arizona

Embrace, Horseshoe Bend- Arizona


Tree of Life, Oregon

Upon Horizon, Utah

Tree of the Universe, Hawaii

Fire Dance, Queensland

Santorini Terrace, Greece

Beyond Paradise, Key West

Hamoa Beach, Hawaii

Bergdorf Goodman, 754 Fifth Ave, 800.558.1855

Check out more of Lik’s work on my pinterest boards!
Images courtesy of Lik.com

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