During the Cretaceous period flowering plants arrived for the fist time in nature, revolutionizing plant reproduction, the face of life in the natural world & countless catwalks.

Christian Dior Couture Fall 2010
Relying on insects and animals to carry their pollen from flower to flower, producing nectar ensured an animal’s return and a flower’s success. And although it was nectar these pollinators were after, flowers initially needed a way to attract insects and animals. After all, the sugary rich nectar bees, butterflies, hummingbirds and bats crave is hidden deep within a plant’s stamen. Cloaked in vibrant colors of intricate patterns and innumerable varieties, petals became the external marker of a flower’s internal sweetness.
This change in plants from spore germination to pollination marks a most important time in biology that affects all species today. It is the moment in which Beauty became a function of the natural order, wherein living things had to be aesthetically pleasing enough to ensure their survival in the long run. For the first time in nature, individual and collective survival was directly linked to the ability to visually stimulate; the flower’s attractive form necessitated by its function to thrive. And just think how beautiful flowers had to be to attract members of other species. Could you imagine if human survival hinged on our ability to attract flamingos or be found beautiful by zebras?
Viktor & Rolf Spring 2003 RTW
The flowers that didn’t make the cut, didn’t attract pollinators, didn’t pass on their genetic information and ceased to exist. On a grand scale this weeding out of nature’s most beautiful flowers from the rest gives us evidence today of what our ancient fellow creatures considered to be the most beautiful, and thus the fittest of flowers.
And because flowers are still thriving and we humans today are no less bewitched by beautiful things, natural and man made, it can be said that Beauty is an innate drive hardwired in all species to aid in evolutionary processes. It is no accident that our eye and brain are pre-programmed to pick out beautiful things from the rest. And serve nature well Beauty did, angiosperms are the largest group in the plant kingdom!
Diane von Furstenberg Spring 2009 RTW
Because flowers are so unanimously appreciated by many forms of life on Earth they set the universal standard of beauty. We don’t know if bees find alligators attractive or if birds think horses are sexy because their evolutionary mutualism would be evident today. And while there are many symbioses between the species, their profitable bonds were not born out of an aesthetically pleasing visual appreciation of the other like the flower. So we must give thanks to flowers for their part in making Beauty a survival necessity of the natural world.
Flowers have been an inspiration for countless works of art, bodies of literature and compositions of music. Millions of bouquets are given annually as a kind gesture and sign of good will and they grace the runway season after season; and rightfully so. Fashioning ourselves in the most beautiful of foliage is a way to appear more attractive, which as it happens to be, is the function of fashion as well. Talk about a double whammy!
Anna Sui Spring 2012 RTW
Although floral obsessions have since decreased from Tulip Mania, the period in time where the Dutch went so manic for tulips that a single bulb sold for the modern day price of a Fifth Avenue townhouse; we are no less behooved by their grandeur.
And grand they are. Whether you favor Lilacs, while I prefer Orchids, flowers are loved by all, to which we owe our thanks for bringing Beauty into the world and aesthetic appreciation into our lives. In honor of the flower, and in celebration of the birth of Beauty (145-65 million years ago this Spring), here is a look at some of my favorite floral moments in fashion:
Christian Dior Couture Fall 2010
Prada Spring 2012 RTW
Christian Dior Couture Fall 2010

Prada Spring 2012 RTW
Anna Sui Spring 2012 RTW
Viktor & Rolf Spring 2003 RTW
Images courtesy of Style.com