F. Scott Fitzgerald’s The Great Gatsby is alive and well at Ralph Lauren on 72nd and just look at that merchandising detail~ peacocks, vases, leaved trellises, couches and jazz instruments… And the clothes, talk about a time warp, they make me feel as if I’m on my way to west egg, or was it east??? It’s no surprise there that Ralph designed such an impeccably flawless 20′s reprisal for his spring summer collection~in 1974, he designed the costumes for the original Great Gatsby starring Robert Redford and Mia Farrow, at the time launching his design career and a mini Jazz Age Golden Age!
I have to say I am a huge fan of the roaring 20′s and its flap’tastic fashion. Not only were women granted their right to vote, but dance clubs, jazz music and speakeasies peaked, cosmetics became popular for the first time in America, and women bequeathed their Victorian lifestyle for a more hedonistic one- baring arms, legs and chins (bobs were all the rage).
An eternally classic style, none can deny that a drop waisted pleat dress with feathers and intricate beading, fur stole and layers of pearls topped by a chic chapeaux will always be en vogue!
I am so happy to report that in the past months I have been blogging about sick windows, Ralph Lauren, notorious for their dramatic “movie-set” like visuals are finally camera ready, and they’re Palm Beach-tastic!
You may wonder why it is I post so many articles on some stores, like Fendi and Prada, while others not at all, and it has to do with a variety of reasons. The first being that a sick visual display doesn’t always translate well into photograph. This was the case for Ralph Lauren’s wonderfully opulent holiday windows, Giuseppe Zanotti’s waves of heels and nearly all of Tom Ford’s displays. Try as I might, but between the lighting and curtains, and glass and glare it just doesn’t convey their true beauty and this blog is not a devotee to mediocrity!
The second and third reasons are location and weather. I am a hop skip and a jump away from Madison Avenue uptown so it’s no surprise that a large majority of the sick windows I capture are on the Upper East. And now that it is winter, with the unabashed cold, you can only imagine how little this Florida born blogger is motivated to traverse the city in search of windows.
Lastly, some stores just don’t change their windows that often, while other retailers do, realizing just how important a constant flow of energy and movement is to their business. In many of the stores I’ve worked during my extensive retail tenure, we updated windows and had floor moves during the day. Without fail the surge of motion and change in energy sent waves into the universe and always brought people in to shop. It’s the same concept as when sharks can sense a hurricane before it happens and flee, people not near the boutiques who otherwise had no intention of coming inside all of a sudden become struck with a shopping pang!
Ralph Lauren, 888 Madison Ave, 212.434.8000